It means remaining in one's home safely, independently and comfortably, regardless of age, income or ability level. It means the pleasure of living in a familiar environment throughout one's maturing years, and the ability to enjoy the familiar daily rituals and the special events that enrich all our lives. It means the reassurance of being able to call a house a "home for a lifetime."

Demographic trends indicate that home owners who plan to stay in their homes as they get older instead of making other housing accommodations are one of the fastest growing segments of the residential remodeling market. Many of these households can be expected to call on experts to adapt their homes to their changing needs and lifestyles in order to maintain their independence.